
- Coalescence refers to the act of different elements coming together to form a unified whole, often implying a natural merging or fusion.
- Coalition describes a temporary alliance or partnership between distinct groups, usually formed to achieve a specific goal, highlighting the collaborative aspect between separate entities.
It is time to rebrand the republican party while the branding iron is hot
Rebrand the Republican party? Why in the hell would Republicans want to do that? Rebranding is about changing the corporate image of an organization, and after President Trump’s address to Congress on Tuesday night (March 4, 2025), Republicans are right where they want to be. They are extremely proud of their corporate image. Shouldn’t the Democrats be the ones looking for a new image? Actually, I think they are, at least the people in the real world who registered with the Democrat party are looking for a new image. And they are looking for a new leader. Many of them are part of that majority of Americans who are pleased with what Mr. Trump and the Republican Party is doing. That is what I mean by saying the branding iron is hot.
I am not a member of either party any more but…
- If I were a Republican, I would be very proud of having won the election, of all the victories that my team has already accomplished, and of all the plans to make America great again that President Trump explained again in the speech. I doubt I would want to rebrand now, because I would love my party name. Besides, if it ain’t broke, don’t fix it. But if I truly care about America’s continued success, I would have to. America-first means that America as a whole has to take priority over everything, even the precious party name.
- If I were a Democrat, I think I would be embarrassed and angry. When I was a Republican, it felt personal when the Democrats bad-mouthed my Party, and so I understand that, for practically every Democrat I know, except for my favorite aunt, it must feel personal. I would feel insulted about the things that President Trump said, things that numerous Republicans have said and are sure to echo in the days to come, even though he pointed directly at the party leaders and not at me personally. So, even if the things he said are true, and even if part of me believes that we are entering a “Golden Age,” that he truly is keeping his promises, that he knows what he is doing, that his strategy and tactics are actually working and will continue to work, it might be too hard for me to switch and call myself a Republican. I could never imagine identifying myself with that name any more than my Republican friends could ever identify as a Democrat.
Surprisingly, a lot of Democrats actually have switched to Republican already. There are 392 prominent Democrats listed between 1855 and 2024[1] who made the switch and 48 of those did so since 2016. Ten of those did it in 2024. But there are also a lot of regular people who are life-long Democrats who stick with the party but secretly vote Republican. A person who does that would be called a DINO (Democrat in Name Only) and loyal party members hate them more than Republicans. Still, they don’t switch. They are onboard with the America-first movement, but the name Republican, just like MAGA, makes them sick with distain and they refuse to identify as one. I have some DINOs in my family down in Florida and friends right here at home in Louisiana. Two of them told me they didn’t even vote this time and might just quit the party.
Personally, I quit the party and don’t like to identify with either party. I don’t even identify as an Independent. On the other hand, I might be an IDI, an InterDependent individual, if there were such a group.
Even if they are ashamed of the party, switching would make a loyal Democrat feel like a traitor. I can understand that kind of loyalty. That is putting the whole above one’s self, right? That’s a good thing, right?
If I were a Democrat, I might be ashamed of all the insanity that my party supported, and embarrassed by all the childish behavior and antics, but I also feel sorry for them. From what I’ve read and heard from my friends, the party leaders allowed extremists to hijack the party and shift its center too far to the left, getting wrapped around highly biased and “fake truths” (which is an oxymoron), way out of line with unbiased truth. I think my aunt, who recently died, would have said, “We followed fake truths like a bunch of idiots right over the cliff.” I think it was her husband who was also a Democrat, who said, “We put the moron in oxymoron. It is very sad because our leaders, who are very educated, smart, well-spoken and seemingly sincere, used our love and sense of compassion. We have compassion for everyone, including the poor, ignorant, confused and homeless people. As it turned out, the party filled up with confused and ignorant people who are so easy to fool that the leaders rallied them to help lead the entire party. Then we all jumped off the cliff together.” Thank God he was speaking figuratively.
What about rebranding it the American Party?
If President Trump wants to encourage real, truthful American people to join the America-first movement without having to accept the name Republican, he needs to present the big-beautiful-image first and give it a brand name that everyone wants to identify with. Oh, wait a minute… Americans put the movement in the America-first movement. So why the hell didn’t he change the Republican Party the American Party? I don’t know, but I suspect that the time wasn’t right. I also think he knows that the word “party” has the wrong connotation. I’m guessing that Mr. Trump is the type of leader who lets his people fight it out until they realize how fruitless it is and are ready to listen to reason.
Before he became President again, he had already changed the Republican Party into a MAGA party, or America-first party, but didn’t actually change the Party name. He changed the name of the Gulf of Mexico and Mt. McKinley, but not the coalition that he reformed. Instead, he let the Democrats continue to hijack the acronym MAGA. They slapped it down and rolled it around in the swamp-mud and made it look dirty until “MAGA Republicans” sounded like “F***ing maggots.”
Republicans didn’t care because they were used to it. They were tough and had foul names for Democrats as well. The two were in a trench-war, so it made sense that the mud would fly. But now that the war is over and the Democrats are defeated, isn’t it time to remember that there are real people in the nation, still registered as Democrats, who really do want what is best for the nation. Isn’t it time to fundamentally change the way we change rather than continuing this cold civil war? Fundamentally changing the way we change does NOT mean fundamentally changing America the way Barac Obama had suggested he would do.
The transformation of American politics is underway, but it is not complete.
I’m not sure why I even bother writing this stuff because my friends, who are also schooled and experienced in real-life engineering and nuclear power operations tell me that it’s a waste of time. The morons (who follow the fake-truth oxymoron) don’t bother to get informed about what’s really going on, so why would they bother reading or trying to understand the logic I learned in science and from experience in the real world? They remind me of young teenagers who think they know everything and that their parents know nothing about life. Apparently, that way of thinking is actually due to an underdeveloped prefrontal cortex[2], but I won’t go into that. I write because I feel like I’m bursting. I only post and try to publish about a tenth of what I write. It seems to be therapy for me to express what I see in my mind, things I know to be based on objective, unbiased truth like truths I have learned and used throughout my career in physics and engineering. I am confident that they could be effectively applied directly to social and political science.
For example, in engineering, it is well known that all working systems have both form and function. They experience a reduction-type of reaction in which form follows function and systems that are flexible enough to change forms actually do transform. This is well-known in chemical engineering. In electrical engineering, if a system remains grounded in truth (an unchanging potential like the ground-voltage of a biased electrical system), and the function changes, (like the function that describes the overall characteristics of the system) then an appropriate change in form, like a waveform will follow. The physical part of a circuit won’t change and the ground potential will remain the same, but the system will automatically change modes and the output, which is information-modulated energy (basically what the mind is) will transform into a new version of its former self. The same principles apply to the transformation of consciousness. People used to mark and celebrate these changes with rites of passage.
It may be hard for the average person to understand how this actually works in terms of engineering principles, but there are other working systems that can serve as analogies to represent formal and functional aspects of systems. Static structure is about form and dynamic liberty is about function. Our political system has both. And it is a flexible system grounded by the Constitution, which is grounded in principles, which are unchanging, fundamental truths. Mr. Trump simply reconnected the grounding rod. The idea of a “Constitutional crisis” is therefore an oxymoron. Only the people who don’t understand that fundamental truths can never be broken experience crises.
Between his two terms in office, Donald Trump already transformed the Republican party (formal) into a movement (functional) that is focused on finding the truth about what is best for America as a whole. It is the same quest that set the founders free from English rule. That was the original America-first movement. The Republican party basically changed its function to reflect what the Democrat party used to project as its image, and that is probably what recently attracted numerous Democrats – the ones who didn’t follow the left-wing radicals off the cliff. They remained centered on finding solutions based on unbiased truth. So, the Republican party transformed into a more balanced, democratic-Republican party. What it really needs to do now is to change its brand. Like the princess in The Never-Ending Story, she needs a new name.
The American Coalescence
The name “Democratic-Republican” seemed to me like a good choice, but after a little research, I learned that it would be a back-projection of the first transformation, back in the 1820s. Back then, things were much simpler and Congress was made up of more moderates who know how to balance form and function. But then radicals slipped in and split the Party into conservative-Democrats versus liberal-Republicans. Rather than holding on tight to truth-itself and finding unbiased truths as solutions to the issues, they became more biased in every election cycle, more centered on their different perspectives of those issues and their pet solutions. They began to function as separate entities and at some point, form followed function and they split; they transformed into two separate coalitions. It was only natural for them to have different names.
That is when the cold civil war began, and about 40 years later, it literally transformed into the hot Civil War in 1861. Figuratively speaking, they became “swamped” with the issues and began to slip in the mud. They were just like the people who President Trump calls “swamp-creatures.” I am very confident that he knows most Democrats and Republicans are not swamp-creatures. But the coalition-names are still the names of the swamp-lands and most people were recruited and have gotten lost in those swamps, just like the Civil War soldiers.
I respectfully recommend naming the new political movement The American Coalescence. It is not the Whigs or the Grand-Old Party, which was the old coalition and it is not a third party. It is not even a party. It is a coalescence, which refers to a continuous act of different elements coming together to form a unified whole rather than a temporary alliance or partnership between distinct groups. That seems like a small difference, but it is a difference that makes all the difference in the world.
[1] https://en.wikipedia.org/wiki/List_of_party_switchers_in_the_United_States
[2] https://www.empoweringparents.com/article/why-your-teen-thinks-they-know-everything/#google_vignette
